Engaging Deskless Employees: Keeping Your Frontline Team Connected
Date: January 29, 2026 @ 10 AM PST
Learn how to reach, engage, and connect frontline employees using communication built for the way deskless teams actually work.
Webinar Overview
Deskless and frontline employees keep organizations running. They work in stores, warehouses, factories, plants, and in the field. Yet they’re often the hardest to reach and the least connected to what’s happening across the company.
Email doesn’t work for them. Intranets go unused. Important updates rely on managers repeating messages, and information gets lost along the way.
In this live webinar, Mislav, Sales Representative at HR Cloud, breaks down why traditional communication fails frontline teams and what actually works when engagement is designed around mobility, simplicity, and visibility.
This session focuses on real frontline challenges and practical solutions you can apply without adding complexity or noise.
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What You’ll Learn:
In this session, you’ll learn how to:
- Understand why deskless employee engagement is fundamentally different from office engagement
- Identify common communication breakdowns in frontline environments
- Learn what frontline employees actually need to stay informed and involved
- See how mobile-first communication fits naturally into frontline workflows
- Explore a real-world example from Fortenova Group, a large, multi-country frontline organization
- See how Workmates supports frontline communication through a live demo
Who Should Attend
This webinar is designed for teams responsible for communication and engagement across frontline workforces, including:
- HR leaders and people teams
- Operations and frontline managers
- Internal communications teams
- IT and digital workplace leaders
- Organizations with retail, manufacturing, logistics, healthcare, or field-based employees
Why This Matters
When frontline employees feel disconnected, organizations experience higher turnover, more operational errors, and inconsistent culture across locations.
When communication works, employees feel informed, included, and part of the organization—no matter where they work.
This session shows how to move away from fragmented, manual communication and build a structure that supports engagement every day.
Live Demo
The webinar includes a live walkthrough of Workmates, showing how frontline employees and managers experience communication, recognition, and engagement in real time.