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How to Develop and Sustain Employee Engagement | HR Cloud

Written by HR Cloud | Jul 6, 2022 2:00:00 PM

Organizations have discovered that customer satisfaction makes clients stay, but their employees play a significant role in that cycle. The Human Resource Department can help workers execute their tasks to their fullest potential by providing the necessary tools and resources. In this article, you will learn how to develop and sustain workforce engagement in your organization and explore various employee engagement initiatives to boost productivity and retention. We'll discuss the best employee engagement practices and strategies for building employee engagement to create a thriving workplace.

What is Employee Engagement?

According to Forbes, employee engagement defines a staff member’s commitment and zeal to help an organization meet its goals. Highly engaged employees are often excited about their work because they want to feel a sense of purpose. They don’t mind going above and beyond to ensure the business’s success.

Engaged employees are productive employees; they have the zeal to learn, serve as good advocates, and positively publicize the organization in their day-to-day work life. In today's business world, organizations strive to promote team engagement using inclusiveness in the workplace, employee engagement training, workplace benefits, and lots more. Understanding the key engagement drivers is crucial for developing effective strategies to increase employee engagement and improve overall workplace engagement.

Why is Employee Engagement Important?

One primary reason most firms have a Human Resource Department is to look after the needs and welfare of employees to ensure that they are at their best. From boosting productivity to improving retention rates, here are some reasons why increasing employee engagement is essential to every organization.

1. Improved Loyalty

A work environment where employees are engaged and feel valued can breed trust and loyalty. When employees are satisfied with how they are treated at the workplace, they won't bother to look for jobs elsewhere. Also, there will be no cases of sabotage since everyone's focus will be on measuring up and making the organization's vision a success.

2. Mutual Respect

  1. Employee engagement and mutual respect go hand in hand. Remember, there is a fine line between fear and respect. When Managers and Heads of Departments show respect for their staff, the workers will return the gesture. They can ask their bosses questions, and nobody will belittle them. When bosses can trust employees to carry out their responsibilities, they will regard them highly.

3. Accountability 

  1. Highly engaged employees are concerned with the quality of their service. So they strive to see the measures they can take to boost productivity and promote customer satisfaction. Having a business environment that supports a culture of engagement can help to breed a company culture of safety where employees can own up to their actions. That way, everyone has a stake in the company's success, and a win for one is a win for all.

4. Reduced Absenteeism

If employees enjoy their job and workplace culture, they will not be absent from work without good reason. Incessant absenteeism can prove disastrous for a company if the management does not remedy the situation early. Usually, it happens when employees don’t take their work seriously, so they act without considering the repercussions or ripple effects.

5. Reduced Stress Ratio

Sometimes, stress can make employees burn out faster. According to a survey by CareerBuilder, about 31% of respondents report that they are stressed out, negatively affecting their physical and mental health. Imagine a scenario where workers grudgingly dress up for work every morning because they are too tired to be productive. When employees have the right attitude to work, their managers will be surprised at the rapid reduction in stress levels and workplace accidents. Staff will be more focused and dedicate their time to achieving only organizational goals. 

6. Higher Employee Retention Rate

  1. Disengaged employees are constantly seeking new opportunities in other organizations. The most toxic organizations tend to have the highest staff turnover rates. Engaged employees do not bother looking for jobs outside their current work environment. They prefer growing with their companies rather than seeking job opportunities elsewhere. This is exactly what Brighterly startup did by implementing a personal professional development plan for every employee. This plan was designed individually for employees with their direct managers to make sure that the personal need for development meets the company's expectations and goals. It all resulted in a 21% increase in retention rate.

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7. Better Management

Leaders who wish to motivate their personnel must first establish a relationship with them, so management needs to take time off their busy schedules to interact with employees. This way, there is room for better communication, and the administration can then learn the needs of the staff. When the team knows that the management cares about their concerns, employees will be more willing to put in the extra effort. They will work with management to bring up valuable employee engagement strategies and drivers of engagement.

How to Improve Employee Engagement

Managers are keen on sparking their employees' interest in their company's mission; unfortunately, very few know how to do the entire process. You could start by focusing on the well-being of your employees by fostering healthy communication, encouraging them, and implementing various engagement programs. Here are some ideas to increase employee engagement in your organization:

1. Build Trust and Confidence

For organizations to build trust, managers need to concentrate on what their employees care about most. To show that you care about your employees, emphasize communication, advocate for the well-being of workers, resolve team issues, and attend to the specific requirements of each employee. From there, employees can feel safe in the work environment.

2. Provide an Environment to Foster Personal Development

Encourage the development of employees by presenting them with new challenges and possibilities for advancement. Your staff should gain new skills to tackle issues in the workplace. Organizations should make room for study leaves and seminars so that employees can have a conducive environment for personal development and meaningful work. This approach to continuous improvement and skills development can significantly boost engagement and productivity.

3. Show Appreciation

Recognize and reward your best workers, but don't forget about the others. Employees appreciate words of support and encouragement from the management. You can also give them an employee appreciation gift or proper recognition during meetings. By showing appreciation, staff members know that their efforts are appreciated. It can also serve as an example to those who are lagging. So, motivate workers by giving them praise and rewards to boost employee motivation.

4. Ensure the Well-Being of Your Personnel

Having a company that values its employees is good for morale. It encourages good management and ensures leaders know their responsibilities. So, give your workers opportunities to enhance their physical, emotional, and financial well-being. Make room for leaves, yearly vacations, maternity leaves, all-expense-paid trips, and other benefits to enable the staff to refuel. You can arrange employee engagement activities by coordinating volunteer opportunities and sports events. Consider implementing work-life balance initiatives and remote work options to enhance engagement and satisfaction. These elements contribute to a strong employee value proposition, which is crucial for attracting and retaining top talent.

5. Lead by Example

As a manager, promote a supportive work environment that emphasizes health and happiness. Take regular stress breaks, get away from your desk for a few minutes, or go for a brisk walk to clear your mind and recharge. You can also share your well-being objectives and priorities with your coworkers. Keep in mind that you are just as important as everyone else.

6. Get Valuable Employee Engagement Tools and Resources

Learn to automate routine administrative tasks. Let HR software handle allocating work to employees, generating documentation, and educating new hires about their duties. A well-designed Human Resource program can provide activities tailored to each employee's specific requirements so that everyone will get an equal chance to do well. Consider using employee engagement surveys and engagement surveys to measure and track progress in your workforce engagement efforts. Measuring employee engagement is crucial for identifying areas of improvement and tracking the success of your engagement initiatives.

7. Train Your Employees

Your employees will stick with your company if they know that they can pursue their career growth and still meet their personal needs. They need training, as formal learning doesn't stop in childhood. Your employees can also level up their skills and education to make them suitable for higher positions within the company. So, arrange employee engagement courses and engagement training with reputable bodies, and invest in your staff. It's a profitable long-term growth strategy that can improve employee retention and job satisfaction. Implementing a comprehensive employee engagement program that focuses on learning and development can significantly enhance professional growth and overall engagement.

Conclusion

Employees who feel valued and supported will retain the passion that drives them to succeed and avoid burnout in the workplace. When employee productivity is a priority, they will limit frivolities and put more soul into their responsibilities. By implementing effective employee engagement initiatives and creating a culture of engagement, you as an employer will reap the benefits of increased productivity, workplace efficiency, and improved retention rates. Remember, highly engaged employees are the key to a successful and thriving organization. Continuously improving your engagement strategies and focusing on building employee engagement will lead to long-term success and a positive work environment.

FAQ's

1. What are the key drivers of employee engagement?
Ans: Key drivers include strong leadership, clear communication, recognition and rewards, opportunities for growth, and a supportive work culture. These elements foster trust and commitment across teams.
2. How can companies measure employee engagement effectively?
Ans: You can measure engagement through employee engagement surveys, pulse surveys, 1-on-1 feedback, exit interviews, and performance metrics like absenteeism, productivity, and retention rates.
3. What are some low-cost employee engagement ideas?
Ans: Low-cost initiatives include public recognition, peer-to-peer shoutouts, flexible work hours, team-building activities, wellness challenges, and access to learning resources.
4. Why do employee engagement strategies fail?
Ans: They often fail due to lack of leadership buy-in, inconsistent follow-through, poor communication, or misalignment with employee needs. Without ongoing effort and listening, engagement efforts lose impact.
5. What is the difference between employee satisfaction and employee engagement?
Ans: Employee satisfaction is about how content employees are with their jobs, while engagement reflects their emotional commitment and willingness to go above and beyond in their roles.

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About Author:

The author is an expert in workforce development and employee engagement programs. With years of experience in human resources and leadership development, they have helped numerous organizations improve their engagement and retention strategies, leading to increased productivity and employee satisfaction. Their expertise in designing and implementing effective employee engagement courses and programs has made them a sought-after consultant in the field of workplace engagement and organizational development.