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How to Develop and Sustain Employee Engagement

Jul 06, 2022
How to Develop and Sustain Employee Engagement
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Organizations have discovered that customer satisfaction makes clients stay, but their employees play a significant role in that cycle. The Human Resource Department can help workers execute their tasks to their fullest potential by providing the necessary tools and resources. In this article, you will learn how to develop and sustain employee engagement in your organization.

What is Employee Engagement?

According to Forbes, employee engagement defines a staff member’s commitment and zeal to help an organization meet its goals. Highly engaged at work employees are often excited about their work because employees want to feel a sense of purpose. They don’t mind going over and beyond to ensure the business’s success.

Engaged employees are productive employees; they have the zeal to learn, serve as good advocates, and positively publicize the organization in their day to day work life. In today's business world, organizations strive to promote employee engagement using inclusiveness in the workplace, employee training, workplace benefits, and lots more.

Why is Employee Engagement Important?

One primary reason most firms have a Human Resource Department is to look after the needs and welfare of employees to ensure that they are at their best. From boosting productivity to retention rates, here are some reasons why increasing employee engagement is essential to every organization.


1. Improved loyalty

A work environment where employees are engaged and feel valued can breed trust and loyalty. When employees are satisfied with how they are treated at the workplace, they won’t bother to look for jobs elsewhere. Also, there will be no cases of sabotage since everyone's focus will be on measuring up and making the organization's vision a success. 

2. Mutual respect

Employee engagement promotes respect; remember, there is a fine line between fear and respect. When Managers and Heads of Departments show respect for their staff, the workers will return the gesture. They can ask their bosses questions, and nobody will belittle them. When bosses can trust employees to carry out their responsibilities, they will regard them highly.

3. Accountability 

Engaged employees are concerned with the quality of their service. So they strive to see the measures they can take to boost productivity and promote customer satisfaction. Having a business environment that supports the level of employee engagement can help to breed a company culture of safety where employees can own up to their actions. That way, everyone has a stake in the company's success, and a win for one is a win for all.

4. Reduced absenteeism

If employees enjoy their job and workplace culture, they will not be absent from work without good reason. Incessant absenteeism can prove disastrous for a company if the management does not remedy the situation early. Usually, it happens when employees don’t take their work seriously, so they act without considering the repercussions or ripple effects.

5. Reduced stress ratio

Sometimes, stress can make employees burn out faster. According to a survey by CareerBuilder, about 31% of respondents report that they are stressed out, negatively affecting their physical and mental health. Imagine a scenario where workers grudgingly dress up for work every morning because they are too tired to be productive. When employees have the right attitude to work, their managers will be surprised at the rapid reduction in stress levels and workplace accidents. Staff will be more focused and dedicate their time to only achieving organizational goals. 

6. Higher employee retention rate

Non-engaged employees are constantly seeking new opportunities in other organizations. The most toxic organizations have the highest turnover rates. Engaged employees do not bother looking for jobs outside their current work environment. They prefer growing with their companies than seeking job opportunities elsewhere. This is exactly what Brighterly startup did by implementing a personal professional development plan for every employee. This plan was designed individually for employees with their direct managers to make sure that the personal need for development meets company’s expectations and goals. It all resulted in a 21% increase of retention rate. 

7. Better management

Leaders who wish to motivate their personnel must first establish a relationship with them, so management needs to take time off their busy schedules to interact with employees. This way, there is room for better communication, and the administration can then learn the needs of the staff. When the team knows that the management cares about their concerns, employees will be more willing to put in the extra effort. They will work with management to bring up valuable employee engagement strategies.

How to Improve Employee Engagement

Managers are keen on sparking their employees' interest in their company’s mission; unfortunately, very few know how to do the entire process. You could start by focusing on the well-being of your employees by fostering healthy communication, encouraging them, and lots more. Here are some employee engagement ideas for your organization.

1. Build trust and confidence


For organizations to build trust, managers need to concentrate on what their employees care about most. To show that you care about your employees, emphasize communication, advocate for the well-being of workers, resolve team issues, and attend to the specific requirements of each employee. From there, employees can feel safe in the work environment.

2.  Provide an environment to foster personal development

Encourage the development of employees by presenting them with new challenges and possibilities for advancement. Your staff should gain new skills to tackle issues in the workplace. Organizations' should make room for study leaves and seminars so that employees can have a conducive environment for personal development.

3. Show appreciation

Recognize and reward your best workers, but don't forget about the others. Employees appreciate words of support and encouragement from the management. You can also give them an employee appreciation gift or proper recognition during meetings. By showing appreciation, staff members know that their efforts are appreciated. It can also serve as an example to those who are lagging. So, motivate workers by giving them praise and rewards.

4. Ensure the well-being of your personnel

Having a company that values its employee is good for morale. It encourages good management and ensures leaders know their responsibilities. So, give your workers opportunities to enhance their physical, emotional, and financial well-being. Make room for leaves, yearly vacations, maternity leaves, all-expense-paid trips, and other benefits to enable the staff to refuel. You can arrange employee engagement activities by coordinating volunteer opportunities and sports events.

5. Lead by example

As a manager, promote a supportive work environment that emphasizes health and happiness. Take regular stress breaks, get away from your desk for a few minutes, or go for a brisk walk to clear your mind and recharge. You can also share your well-being objectives and priorities with your coworkers. Keep in mind that you are just as important as everyone else.

6. Get valuable employee engagement tools and resources


Learn to automate routine administrative tasks. Let HR software handle allocating work to employees, generating documentation, and educating new hires about their duties. A well-designed Human Resource program can provide activities tailored to each employee's specific requirements of employees so that everyone will get an equal chance to do well.

7. Train your employees


Your employees will stick with your company if they know that they can pursue their career growth and still meet their personal needs. They need training, as formal learning doesn’t stop in childhood. Your employees can also level up their skills and education to make them suitable for higher positions within the company. So, arrange employee training with reputable bodies, and invest in your staff. It’s a profitable long term growth strategy.


Employees who feel valued and supported will retain the passion that drives them to succeed and avoid burnout in the workplace. When employee productivity is a priority, they will limit frivolities and put more soul into their responsibilities. And as an employer, you will reap the benefits of employee engagement in increased productivity and workplace efficiency.



About Author: Employees who feel valued and supported will retain the passion that drives them to succeed and avoid burnout in the workplace. When employee productivity is a priority, they will limit frivolities and put more soul into their responsibilities. And as an employer, you will reap the benefits of employee engagement in increased productivity and workplace efficiency.

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