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How to Create Internal Comms Campaigns

Jul 28, 2022
How to Create Internal Comms Campaigns
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Studies show that 86% of employees and company executives say that lack of collaboration or ineffective communication is responsible for workplace failure. Learning to improve internal comms in the workplace is necessary to improve your business.

Do you want to learn more about creating an internal comms campaign? 

Keep reading this guide for the top things you need to include in your internal communication plan as a campaigns manager.

Understand Your Baseline

The first thing you need to do for an internal communications campaign is to measure your current internal communication. You need to understand your baseline so you can see what is working for your business and where you can improve during your campaign. 

One of the easiest ways you can track your baseline is with different types of analytics. For example, you can monitor interactions with your messages. This includes email open rate, click-through rate, and more. 

You can also conduct employee focus groups. This way, you can hear directly from your target audience and see what works best for them. Having this information will help you guide many other decisions throughout your campaign and will ensure that it is successful. 

Plan Your Timeline

Next, you must have a timeline for your campaign. While it can be difficult to schedule out every part of your internal communication, having a structured campaign with a set timeline can help you maximize your effectiveness. 

For example, your business may want your employees to start using a new platform for messaging. On the first day of your campaign, you can send out an informational video that explains how employees can use the new platform. 

On the next day of your campaign, you can send out a notification that reminds employees to set up their accounts and connect with the company's profile. 

Having these details scheduled will ensure that everything is done on time! It will also help you keep employees on track.

Set Goals and Objectives

Having goals and internal comms campaign objectives is essential, as it will make it easier to track the success of your strategies at the end of your campaign. 

There are many types of goals that you can set. For example, you may want to set a goal to drive up your employee engagement. You want this to be a SMART goal, so you may want to track how many employees open or respond to your messages within a certain time period. 

Identify Your Target Audience

Identifying your target audience is one of the most important things you can do to improve your internal communications campaigns. Who will be the recipient of your messaging? This will affect the types of channels you use, the way you phrase your message, and more. 

While many of your messages may be sent to the entire company, you may also have internal comms campaigns that are specific to certain teams within the company. 

Understanding your target audience will also help you tailor your content to your audience. This way, your content will be more likely to match their needs and they will be more engaged with your messages.

Use Multiple Channels

Next, it is important that you choose the right internal communication tools to make your messaging even more effective. It is important that you use many different communication channels to maximize the effectiveness of your internal communications campaign. 

You can send out different types of content to different channels. For example, you may use a messaging platform with customizable group channels. These types of channels make it easy to send your messages to the right group within your company.

This way, you can send messages to different teams that are all focused on the same goals and objectives. 

You may also want to use another channel, like emails, when you have an important announcement that requires more than just a few lines to explain. You can even use your company's social media for your communications channels!

Using multiple channels will help you keep your employees engaged with your messaging, as it will help you avoid sending messages to people that don't need the information. Instead, your employees will only receive information that is essential to their position. 

Plus, using multiple channels will help you reach every user, no matter what channels they engage with most frequently. 

Create the Right Messaging

When you are creating content for your internal communication plan, it is essential that you choose the right messaging! You need to make it creative and engaging for employees. If your content doesn't capture your reader's attention, you will lose their interest very quickly. 

One way you can make your content engaging is with its' heading. Make sure it is appealing ot the reader and makes them want to continue reading the content!

You can also use visual elements to make your content more interesting. Things like images, videos, and graphs can capture the attention of your audience. Plus, they will keep them engaged the entire time they are looking at your content. There is a plenty of tools that could help you with it.

You also need to tailor your content to your target audience. Different groups within your company may need different styles of messaging. Make sure your tone matches your messaging and addresses your audience in the most effective way. 

Make Your Content Relatable

Not only does your content need to be engaging, but it also needs to be relatable. For example, you should make sure all of your messaging prioritizes diversity and inclusion. This way your employees will be able to recognize themselves in your messaging and will feel more connected to what you are saying. 

You also need to ensure that your communication is easy to understand. If you are sharing complex information, make the messages easy to digest. 

Employees are given new information all day long. If your messages are confusing and difficult to understand, they will be less likely to engage with them. 

Schedule Your Internal Communications

Timing is one of the most important factors to consider for internal communication. If you send out a message at the wrong time, it can significantly affect your engagement with the message. 

For example, if you are sending out a company announcement, you need to make sure it comes out at exactly the right time. 

You may find that sending out content on a Friday afternoon will result in much lower engagement than sending the same message on a Monday morning. Because of this, you need to think about the messages that you are sending and when they would get the best engagement. 

Using software to schedule your internal communications will ensure that your messages are always sent at exactly the right time and are as effective as possible. 

Include Calls to Action

Internal communications campaigns need to encourage your target audience to act. This is one of the most important elements of a successful campaign. If you don't include calls to action in your campaign, your target audience won't know what you want them to do with the information you have provided. 

For example, you may want your messages to encourage employee advocacy. If your employees love working at your company, they can promote your brand for you and provide your business with high-quality new hires. 

Including a call-to-action to share open positions with friends can encourage your employees to act on your messages. 

Track Success

Finally, you must learn to track the success of your campaign. This is the most important part of your internal communications campaign, as it will tell you what was most effective when it comes to communicating with your company. 

If you need to create another internal communications campaign in the future, you can use this data to make changes and improvements to your next campaign. 

What worked best in your internal communications campaign? What did employees respond to and engage with the most? What did not perform as well as you thought it would? 

Measuring and understanding the impact of your internal communications will also help you determine if you met the goals that you set at the beginning of the campaign. 

Need Help Improving as an Internal Comms Campaigns Manager?

When you are an internal comms campaign manager, it can be difficult to create an effective campaign for improving employee engagement. By including each of these internal comms campaign elements, you will be able to improve the collaboration between employees in your company. 

If you need help improving as an internal comms campaigns manager, HR Cloud can help! We provide a flexible cloud of HR applications that can help you improve your internal communications, employee productivity, and more. 

Check out our website today to learn more about our tools and to book a free demo



About Author: This article is written by our marketing team at HR Cloud. HR Cloud is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!

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