Your company recognizes the value of culture. But to date, your HR team has put cultural initiatives on the backburner. And the longer this team waits to invest in your company's culture, the more likely it becomes that your business can suffer.
Ultimately, HR-driven company culture can have far-flung effects on your business' success. Here are several reasons why this is the case.
1. Your Culture Reflects What Your Company Is All About.
Your HR team understands your business' mission and values. As such, it can play a key role in building a culture that highlights all your company has to offer. From here, your HR team can get workers to rally behind your culture. This can lead to unparalleled success across your company.
2. Your Culture Can Drive Talent Recruitment and Engagement.
The "Great Resignation" is ongoing, and it is putting immense pressure on companies of all sizes and across all industries. Meanwhile, your HR team does everything in its power to connect with talent and encourage quality job candidates to fill your company's vacancies. Thanks to an HR-driven culture, your HR team can promote your culture to talent. Team members can share insights into your culture and how it distinguishes your brand from its rivals. This can lead top job candidates to pursue roles at your company. It can help you build a diverse and high-performing workforce, too.
3. Your Culture Can Foster Employee Loyalty and Retention.
Businesses want employees who are devoted to their work. Yet keeping these workers happy can be difficult. Fortunately, an HR-driven culture can help your company match or surpass its workers' expectations. Your HR team can partner with employees and find out what makes them feel great at work. Then, team members can launch initiatives designed to foster employee loyalty. Over time, these initiatives can become integral parts of a successful business culture. They can even lead employees to give their all every day, so workers can help your company accomplish its short- and long-term goals.
4. Your Culture Can Improve the Onboarding Experience.
New hires want to hit the ground running at your business. To help them do so, your HR team can develop an onboarding process that helps new hires quickly get up to speed. Your HR team can integrate cultural elements into this process to improve the overall experience. For instance, HR professionals can set up times for new hires to meet with employees from myriad departments. This can help new hires become comfortable with their colleagues and build relationships with them. Plus, it can ensure the onboarding experience is one they won't soon forget.
5. Your Culture Can Showcase Your Commitment to Equality and Inclusion.
Equality and inclusion are pivotal for today's companies. If your company promotes equality and inclusion across its workforce, you can build a business where all employees feel valued and appreciated and mutual respect and admiration reign supreme. Your HR team can illustrate your business' devotion to equality and inclusion. HR professionals can offer training programs to educate staff members about equality and inclusion and their importance. Next, employees can do their part to practice the "Golden Rule." This can help employees feel their best at work. It can also lead to a positive work environment.
An HR-driven culture can be a difference-maker for your business and its employees. With the right approach, you can make this culture a staple of your operations.
How to Develop and Maintain an HR-Driven Culture
Don't wait to create an HR-driven culture. Here are five tips to help you establish an HR-driven culture and get the best results from it.
1. Empower Your HR Team
Let your HR team take the lead in terms of developing your company's culture. HR professionals can work together to craft cultural initiatives that align with your business strategy. These professionals can engage with employees across your company to implement these initiatives and ensure they are successful.
Support your HR team as it develops cultural initiatives. Listen to HR professionals' concerns and questions regarding your company's culture and offer feedback upon request. Do your part to help your HR team, and you may soon discover that your culture resonates with your workforce.
2. Make a Plan
Figure out what you want from your company's culture. This requires you to look at your business’s mission and values. In addition, collect feedback from your personnel. Perform questionnaires and surveys to find out how employees feel about your business and what can be done to develop a successful culture.
Roll out cultural initiatives and evaluate their results. There is no guarantee that every cultural initiative will hit the mark. Regardless, HR professionals can learn from these initiatives. And they can gain insights that they can use to continuously improve your business' culture.
3. Hire the Right Job Candidates
Seek out job candidates who can support your culture. Include details about your company's mission and values in job postings, so candidates can get a good idea about whether they may fit within your culture. Moreover, HR professionals can provide details about your business' culture during job interviews. That way, candidates can learn about your culture before they join your company.
Resist the urge to evaluate job candidates based solely on their potential cultural fit. Candidates should be assessed based on their industry experience, education, and other factors. At the same time, HR professionals should account for cultural fit, since candidates who can thrive within your culture may be better equipped than others to contribute to your company's success.
4. Remain Authentic
Follow the mission and values that define your culture in your day-to-day activities. HR professionals should operate per your business's culture. They should set a positive example for other employees.
Encourage business leaders to put your company's culture into action, too. If leaders ignore cultural initiatives, employees will do the same. Conversely, if leaders prioritize authenticity, they can do what's necessary to foster an amazing culture that captures employees' attention.
5. Strive for Ongoing Improvement
Be persistent with cultural initiatives. It is important to note that successful business culture is a work in progress. HR professionals must constantly explore ways to improve your company's culture. If they are committed to ongoing improvement, they can ensure your culture delivers the optimal results.
Make your company's culture a collaborative effort. HR professionals can host periodic meetings with employees to learn from them and find ways to enhance your company's culture. They can also partner with business leaders to verify your culture consistently reflects your company's mission and values.
Get Started on Building an HR-Driven Culture
There is a direct relationship between building a successful organizational culture and business success. Your HR team understands this relationship and can help your company capitalize on cultural initiatives. In doing so, HR professionals can help you develop and maintain a successful culture.
Make an HR-driven culture an integral part of your business operations. With HR professionals spearheading your cultural initiatives, your employees can engage with your brand and feel connected to one another. HR professionals can help your company maintain a culture that makes your company an attractive option for top job candidates.
The bottom line: HR professionals can transform your company's culture. Let your HR team establish your culture and find ways to optimize it, and you can reap the benefits of their efforts long into the future.
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Author Bio: This article is written by our marketing team at HR Cloud. HR Cloud is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!