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Want to Write for Us? Check out our Blog Guidelines | HR Cloud

Aug 24, 2020
Blog guidelines
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If you’re interested in writing an article for HR Cloud’s blog, you’ve come to the right place. 😀We accept guest contributions from:

  • Recruiters, HR professionals, consultants, or HR technology vendors

  • Business and thought leaders with a connection to HR

  • Anyone passionate about recruiting, onboarding, employee engagement, and other HR topics

We only allow links in the author's bio. No links in the body of the content to make sure any marketing tactics are avoided. The link has to be approved before the writer starts writing the content.
Excluded from this rule are interlinking to our blogs and high authority links which link to quality and relevant content.

We reserve the right to remove any link in the content at any time. 

 

Potential Blog Topics

Please, reach out to us for blog topics. We will share a list of potential blog topics and detailed guidelines and some target keywords, to ease your writing process and help our readers to get the most out of every blog.
HR Cloud is always interested in original, compelling HR-focused articles and content. Our blogs tend to focus on:

  • Recruiting and onboarding

  • Effective employee management

  • Employee communication, collaboration, and engagement

  • Recognition and rewards

  • HR technology and tools

  • Managing remote teams in new ways

  • HR technology and software

  • Mobile HR apps and best practices

We do not accept articles on topics that we have recently written about. Please check to see if the topic has already been covered on our blog, or if you have additional questions, please contact the HR Cloud blog editor

 

Content Standards

  • All guest posts must be original, unique content that is written exclusively for the HR Cloud blog (not published elsewhere).

  • The article must be written by a person, not solely by AI

  • All articles should be approximately 1,200-1,500 words in length.

  • If we publish the post, the content is owned by HR Cloud.

  • We only accept high-quality, highly relevant content, so please include specific examples, research, data, and other information to make each article as credible and compelling as possible.

  • Please remember that our key audience—and readers—include HR practitioners, recruiters, hiring managers, small business owners, and occasionally, IT team members. 

  • We are always on the lookout for well-written “how-to” articles or tips, tricks, and best practices. Please invest the time so they are not just list-based articles without added value.

  • Please include 1-2 images or even a video. 

  • Please submit SEO-optimized content including title tag, meta description, keywords, backlinks to HR Cloud content, alt-image descriptions for images, and more. If you have questions on how to improve SEO optimization, please contact the HR Cloud blog editor at editor@hrcloud.com.

  • HR Cloud will not publish content that is overly promotional to a particular product or service or that is perceived as content merely for link ranking or SEO. 

For more information on developing your blog article, please see our template and writing guidelines information below. 

 

Guest Blog Submission Process

  • Reach out to editor@hrcloud.com

  • Share all the needed information you have (including information about your company, the writer, and the direction of the topic you would like to write about) 

  • We will reach out to you with topic suggestions and all the needed guidelines.

  • If you have any questions, contact the HR Cloud blog editor.

  • We’ll get back to you ASAP to let you know if your article is accepted. 

  • When we receive the guest blog, we reserve the right to request revisions or edit it internally. We may also further optimize for SEO.

  • We also reserve the right to reject any articles at any time.

  • When submitting your article, please include a three-sentence author biography.  

  • You may include up to two links in this bio. NOTE they need to be approved beforehand. All links will open in a new tab. 

  • If we accept your post, we will inform you as soon as we publish it. 

  • Please note: Due to a high volume of submitted articles, it may take us 30-60 days to publish any given article. 

 

Article Promotion

We want to help give you even more exposure and promote the quality of your article. HR Cloud shares the very best guest blog posts on our social media platforms and occasionally distributes them in blog round-ups and other communications. We want to do all we can to make sure you are seen and heard.

 

SEO Guidelines

The following are guidelines and suggestions for how to optimize your content for SEO.

Title Tag: 

  • 50-60 characters to avoid cut-off. 

  • Include 1-2 keywords but avoid keyword stuffing (lists or over-optimized content).

Meta Description: 

  • 155-160 characters to avoid cut-off.

  • Write clear, compelling, benefit-oriented copy that will get human readers to click.

  • Include one to three keywords (general rule of thumb but avoid keyword stuffing.

Keyword Strategy

(see Appendix #1 for additional keyword usage recommendations)

  • Use keywords in H1-H3 headings as well as body copy.

  • Use them to create a copy that sounds natural and not forced.

  • Rule of thumb: Avoid keyword stuffing by only including 5-8 keywords (total) in content.

  • If you need help with keywords, please reach out to us.

Interlinks

Use this example to interlink your blog with our pages/blogs. Interlink as many relevant keywords as possible to ensure the best blog quality. 

 

Writing Guidelines

Headline:

  • HR Cloud uses title case (“initial caps) for blog headlines.

  • Shorter is better: Keep headlines between 5-10 words to avoid excessive wrapping.

Abstract:

  • Please write a 1-2 sentence overview that will be included on the main page. This should be compelling enough to make your audience want to click to read the full article.

Examples

The following are some of our popular blogs.

 


About Author: This article is written by a marketing team member at HR Cloud. HR Cloud is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications & engagement, and rewards & recognition. Our user-friendly software  increases employee productivity, delivers time and cost savings, and minimizes compliance risk.

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