Blog Guidelines

Aug 24, 2020

If you’re interested  in writing an article for HR Cloud’s blog, you’ve come to the right place. 😀We accept guest contributions from:

  • Recruiters, HR professionals, consultants, or HR technology vendors

  • Business and thought leaders with a connection to HR

  • Anyone passionate about recruiting, onboarding, employee engagement, and other HR topics


Potential Blog Topics

HR Cloud is always interested in original, compelling HR-focused articles and content. Our blogs tend to focus on:

  • Recruiting and onboarding

  • Effective employee management

  • Employee communication, collaboration, and engagement

  • Recognition and rewards

  • HR technology and tools

  • Managing remote teams in new ways

  • HR technology and software

  • Mobile HR apps and best practices


We do not accept articles on topics that we have recently written about. Please check to see if the topic has already been covered on our blog, or if you have additional questions, please contact the HR Cloud blog editor


Content Standards

  • All guest posts must be original, unique content that is written exclusively for the HR Cloud blog (not published elsewhere).

  • All articles should be approximately 800-1,500 words in length.

  • If we publish the post, the content is owned by HR Cloud.

  • We only accept high-quality, highly relevant content, so please include specific examples, research, data, and other information to make each article as credible and compelling as possible.

  • Please remember that our key audience—and readers—include HR practitioners, recruiters, hiring managers, small business owners, and occasionally, IT team members. 

  • We are always on the lookout for well-written “how-to” articles or tips, tricks and best practices. Please invest the time so they are not just list-based articles without added value.

  • Please include 1-2 images, or even a video. 

  • Please submit SEO-optimized content including title tag, meta description, key words, back links to HR Cloud content, alt-image descriptions for images, and more. If you have questions on how to improve SEO optimization, please contact the HR Cloud blog editor at editor@hrcloud.com.

  • HR Cloud can not publish content that is overly promotional to a particular product or service or that is perceived as content merely for link ranking or SEO. 


For more information on developing your blog article, please see our template and writing guidelines information below. 

Guest Blog Submission Process

  • Check to see if the topic you are interested in writing about has already been published. If you have any questions, contact  the HR Cloud blog editor.

  • Before writing the complete article, send a brief overview to the HR Cloud blog editor with the subject line “Guest Blog Abstract.” 

  • Please include a link to sample/s of your work as well as your LinkedIn profile. We are interested in learning more about you and your writing style.

  • We’ll get back to you ASAP to let you know if your article idea is accepted. 

  • When we receive the guest blog, we reserve the right to request revisions or edit it internally. We may also further optimize for SEO.

  • We also reserve the right to reject any articles at any time.

  • When submitting your article, please include a three-sentence author biography.  

  • You may include up to two links in this bio. All links will open in a new tab. 

  • If we accept your post, we will inform you as soon as we publish it. 

  • Please note: Due to a high volume of submitted articles, it may take us 30-60 days to publish any given article. 


Article Promotion

We want to help give you even more exposure and promote the quality of your article. HR Cloud shares the very best guest blog posts on our social media platforms and occasionally distributes in blog round-ups and other communications. We want to do all we can to make sure you are seen and heard.


SEO Guidelines

The following are guidelines and suggestions for how to optimize your content for SEO.


Title Tag: 

  • 50-60 characters to avoid cut-off. 

  • Include 1-2 keywords but avoid keyword stuffing (lists or over-optimized content).


Meta Description: 

  • 155-160 characters to avoid cut-off.

  • Write clear, compelling, benefit-oriented copy that will get human readers to click.

  • Include one-three keywords (general rule of thumb but avoid keyword stuffing.


Keyword Strategy

(see Appendix #1 for additional keyword usage recommendations)

  • Use keywords in H1-H3 headings as well as body copy.

  • Use them to create copy that sounds natural and not forced.

  • Rule of thumb: Avoid keyword stuffing by only including 5-8 keywords (total) in content.


Writing Guidelines

 

Headline:

  • HR Cloud uses title case (“initial caps) for blog headlines.

  • Shorter is better: Keep headlines between 5-10 words to avoid excessive wrapping.


Abstract:

  • Please write a 1-2 sentence overview that will be included on the main page. This should be compelling enough to make your audience want to click to read the full article.

Examples

The following are some of our popular blogs.

About Author: This article is written by a marketing team member at HR Cloud. HR Cloud is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications & engagement, and rewards & recognition. Our user-friendly software  increases employee productivity, delivers time and cost savings, and minimizes compliance risk.

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