A crisis cannot be always predicted, including when it may hit and how long will it last. Your company should be prepared for such situations, aided by effective crisis management software to manage unfamiliar interruptions and ensure business continuity.
A sudden and unexpected event happen may hit at any time which makes it challenging for companies to redirect their operations and manage communication protocols for business as usual. This necessitates the need for a two-pronged approach - crisis management software and a crisis management plan. While a crisis management plan entails a clear playbook outlining the procedures and policies in place for any unexpected event, crisis management software facilitates communication channels through cloud-based networks to ensure an aligned workforce and business continuity.
A crisis communication tool is a clear and concise way for leaders to transparently deliver information to employees during a time of crisis. This allows employees to stay calm and focused and provides them with the support they need to coordinate a crisis response for the organization.
The findings of a Global Crisis Survey conducted in August 2019 showed that an overwhelming majority (95%) of companies believed they would face a crisis of some kind in the future. The findings were proved right. The survey also highlighted that 69% of companies faced a crisis during the last five years.
Every business in general stands to benefit with the capability to not only maintain but also ensure strong communication in the event of a disruption. Many businesses and industries with frontline workers operated during the COVID-19 pandemic. The right software connecting these workers helped them stay up to date on information affecting their work as well as safety, whilst supporting the operations of the organization. You should select a communication tool that confers certain capabilities and ensures that all the employees are aligned with a unique and well-drafted crisis communication plan.
Emergency management software is a crucial tool for any business, but it provides particularly helpful for organizations whose employees are constantly on the move. For example, frontline workers make up 80% of the world’s labor force and are often the ones who suffer the most during a crisis since they can't just stop working. Frontline workers include healthcare professionals who are on the frontlines of the battle against the pandemic, and they are the ones leading the charge. They take care of the sick and drive ambulances, making up 20% of the world’s frontline workers. Another group of people who have been working hard during this time is retailers. With grocery stores being one of the few retail industries permitted to remain open, retailers have strived hard to disinfect stores, order supplies, and stock shelves.
A mobile employee communication app helps in creating a unified response during crises situations by aligning every employee with regular updates from the leadership. Prioritizing communication is indispensable. With the right mobile software, leaders can create a culture of safety throughout their company, connecting with their dispersed workforce. This helps in sharing critical information, uploading safety training videos, and issuing real-time alerts during a crisis, right from an extreme weather event (higher incidences due to climate change) to a contagious infection that can affect employees and customer service.
A company may encounter different events that can impact various aspects of its operations at any given moment such as legal, financial, brand reputation, data security, facilities, as well as safety. To ensure an effective yet seamless transition from day-to-day operations to emergency crisis communication, the role of digital tools that can also serve as emergency communication software is crucial. This way, you and your team will be able to communicate with one another quickly and efficiently in the event of an unforeseen crisis.
A cybersecurity crisis can severely impact a company’s operations and cause sensitive data leaks, affecting the brand reputation and also customer base. A robust and effective internal communication tool with key features can aid a seamless transition to support business operations during a contingency. These features should include the real-time ability to deal with the rapidly evolving situations, confirmation campaigns to make sure employees mandatorily read the alerts and messages, group chat for collaboration, and a repository for sharing and updating crucial safety information.
A digital tool that allows for two-way communication helps businesses create an inclusive environment on a daily basis. This strategy delivers positive outcomes, such as increased employee engagement, a more collaborative workforce, and improved customer service. When a crisis occurs, it's even more important for organizations to have a channel that frontline workers can use to voice their concerns.
Surveys are a great way for leaders to keep track of how their employees are doing during a crisis.
By asking questions and getting feedback from frontline workers, managers can make more informed decisions about how to proceed.
Peer-to-peer chat and communication help create a supportive structure for colleagues working from different locations.
A workforce app can also provide a space for employees to voice their concerns and feel more secure in their work environment.
After a crisis has passed, leaders can use post-crisis response feedback to assess their crisis management plan and see how it worked out in practice.
Being able to communicate with your employees is a great foundation, but having a fully-functional crisis management service with an analytics dashboard will provide you with more detailed information about your team. Analytics can help you understand employee engagement during regular business operations, but in a crisis, everything changes and it can be very hard on your employees. They may become anxious or lose focus, hence it's important to have a system that can help you monitor these things.
An analytics dashboard as part of your crisis management service can get you a clear picture of what's going on with your team and identify any areas of concern. This way, you can address any issues that may come up and help keep your employees calm and focused during a time of crisis. Even during a crisis, employee engagement is still key. Make sure that you check how your employees are managing and use your communication tools to reach out to them. This way, you can provide the support they need during this difficult time.
When it comes to choosing a digital crisis communication solution for your business, it's important to find one that will support your needs and help you stay organized. Create dedicated crisis streams and alerts, but don't forget to maintain a sense of normalcy in your communication. In other words, keep up with your day-to-day strategies and practices to keep your workforce engaged. This way, you'll be prepared for anything that comes your way. Also, ensure that the tool will help your company in employee recognition, promote collaboration and create a channel for employee feedback.
Crises are unpredictable by nature, which means they can hit unexpectedly and last for an indefinite amount of time. Many companies faced major disruptions to their workflows due to lockdowns imposed during the Covid-19 pandemic. The right incident management software can play a key role in business continuity at all points during a crisis. Here are some of the features that you should look for while choosing software for this purpose:
Business continuity is vital for keeping things running smoothly, no matter what type of crisis may arise - whether it’s a natural disaster, extreme weather event, data breach, or a sudden need to disperse your workforce. When a company has an internal communication tool that can automate even a routine administrative process such as payroll, then a transition to a crisis will have comparatively fewer disruptions. This level of automation in place will help to keep your business running as usual, even when faced with difficult and unforeseen circumstances.
A crisis can often make traditional communication methods, like email or landlines, inaccessible. With a cloud-based network, employees are always reachable through their smartphones, can continue to communicate with colleagues and managers through apps like Slack or Google Hangouts, and access important documents and information stored online through cloud storage like Dropbox or Google Drive.
An effective workforce communication platform can enable workers to manage their schedules on their mobile devices which can help to reduce absenteeism during a crisis. Employees can continue to receive their work schedules and swap their schedules directly with colleagues.
Messaging across multiple channels
Employees can use different communication channels throughout the day to accomplish their work. This could be in the form of voice messages, group chats, or direct messaging. With a strong platform, businesses can be assured that communication will not be interrupted and work can continue as usual.
Crisis management is one of the key factors in managing an organization. With the help of efficient crisis management software, you can prepare your organization to face any unexpected situations, keep employees engaged, preserve your brand reputation and provide timely products and services.
This article is written by a marketing team member at HR Cloud. HR Cloud is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications & engagement, and rewards & recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
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