HR Cloud: Best Customer Testimonial Tools

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Modern businesses revolve around customers because today, customers' voices can be heard more than ever. With the advancements of technology and social media, it has become significantly easier for businesses to obtain insights and for customers to share their experiences. This shift has made customer testimonials and client testimonial videos increasingly important for brand credibility and reputation management.

We all know how important it is to have more than satisfied customers and how much it can benefit a brand or a company. Therefore, successful businesses of the modern world are actively shifting their focus to the customers and their core needs, emphasizing customer satisfaction and engagement.

But more importantly, giving your customers a backbone to share their satisfaction with your product/service will lead to building trustworthy social proof. In that light, crafting great customer testimonials and effectively sharing your customers' success stories is of utmost importance for your business.

Now, the latest state-of-the-art trends in b2b video marketing, which are giving businesses the upper hand in driving B2B sales and making prospects, are customer testimonial videos. A lot of thriving businesses have already shifted gears to video testimonial services and added more depth to their customers' stories through user-generated content.

There are many video testimonial software options in the market, so here are the top 7 testimonial tools that can strike a difference in your video marketing strategy.

1. Testimonial Hero

Testimonial Hero enables companies to create outstanding B2B customer video testimonials. Moreover, it is adapted to the current situation with the pandemic, and it specializes in remote video testimonials. By offering top-notch recording and editing services, crafted through a hassle-free process, it is one of the most popular testimonial collection tools on the list. Here is how this customer testimonial software works:

1. Kick-off meeting with experts from Testimonial Hero who note your ideal interview questions and conceptualize how to shape the best customer testimonial video.

2. 30-minute hands-on with your customer to set everything up and film a remote video testimonial.

3. Editing and transforming previously filmed content into a compelling 90-second testimonial video.

Pros:

Highly professional video testimonial service, using the highest-quality video editing tools
The staff takes care of everything and delivers a finished product
A multi-expert approach to cover the whole process from pre-production to post-production
Proven service with dozens of satisfied users, providing excellent testimonial video examples

Cons:

Not offering any additional action and consideration metrics over published testimonials (not exactly a Con, but a "would-be-nice" feature to have)

2. Testimonial

This testimonial tool brings a simplistic and user-friendly approach to easily record customer testimonials. The users of Testimonial range from startups through SMEs and even up to some of the Fortune 500 companies. Testimonial also offers your customers to make both text and video testimonials, enhancing your customer testimonial collection strategy.

The service works by creating a link for users to send to their customers via multiple platforms. It also has a fair number of tweaking options for recorded testimonials as well as integration options across many platforms like WordPress, Wix, Appy Pie Website, etc.

Pros:

Reasonable price
Easy to use with minimalistic design
Money-back guarantee if you don't get any testimonial from your customers
Supports both written customer reviews and video testimonials

Cons:

It could have more editing & tuning options for testimonials

3. Voxpopme

Voxpopme is a video testimonial platform made to quickly collect the best insights from your customers while preserving the quality in the process. Additionally, it comes with an automated analytical toolset that helps with further understanding of your NPS and sentiment metrics. Lastly, it offers the versatility to tweak and tune collected customer testimonial videos and further analyze them if needed. Voxpopme creates remote video testimonials like this:

1. Collects customer experience and feedback either from users' or platform's on-demand audience.

2. Analyzes and categorizes gathered feedbacks and provides features to expand users' customer understanding ("Test Single/Multiple Concepts" Feature for example).

3. Creates showreels and provides various sharing and embedding options for your customer video platform.

Pros:

Extensive toolset for various analyses including qualitative and quantitative metrics
Proven track-record in customer testimonial collection
Supports asynchronous video collection

Cons:

Hefty price tag

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4. GetBravo

GetBravo is a cloud-based platform that makes simple and affordable customer testimonial videos. This solution is ideal for smaller businesses and startups or those with a lower budget in mind. It comes with a somewhat decent amount of options to publish & embed completed video testimonials.

What's more, GetBravo has everything you need built-in on their website, with a few useful articles on video testimonials. It is really easy to customize testimonial requests with the company's logo and even write specific questions you want to be answered. The only thing you need to do next is to embed the code of testimonial recorded to your website and you are all set.

Pros:

Very easy-to-use testimonial video software
Affordable price even for their top-positioned plan
7 day trial period to test it out
Supports automated testimonial collection

Cons:

Lacking more editing and post-production options
The quality of the video is limited by the interviewee's web camera

5. VideoPeel

VideoPeel is a mobile-friendly, remote video testimonial service that makes it easy to collect video social proof. Simply enough, users can provide their customers with testimonial links instantly, relieving them of any additional action to effectively record their testimonial. Even more, VideoPeel takes care of the entire process by automating everything from making initial requests to publishing and analyzing testimonial performance.

There are many options for various types of video marketing, but we will stick with video testimonial features that include:

Creation of user-tailored instruction forms for the customers (involving personalized prompts and branding)
Hassle-free recording process from customer side available via a single link
Multiple publishing options like video carousel, picture-in-picture, or video library intended to fit different platforms
Video testimonial insights analytics

Pros:

It doesn't require any hassle from customers who are recording their testimonials
Great publishing features for client testimonial videos
Reasonable price tag
Supports video case studies

Cons:

Video NPS, Video Sentiments and Consumer Insights aren't included in VideoPeel's Video Testimonial plan
Only Premium and Enterprise plans offer publishing options and additional analytics

6. LivingLens

This flexible platform offers many features to craft distinctive customer testimonial videos that highlight key points of user products & services. Furthermore, it is mostly intended for brands, agencies, and technology & healthcare enterprises. It comes with a dedicated set of tools for in-depth analytics for extracting insights and powerful publishing features.

LivingLens works like this:

1. Collecting video testimonials through surveys shareable via an app, cloud, or Zoom.

2. Analyzing key elements of testimonials for better decision-making in what to publish — analyses are aided by smart BI and ML technologies.

3. Creation of resourceful showreels that can trigger desired emotions or decisions, perfect for lead generation.

Pros:

Offering a lot of options for collecting customer testimonials
In-depth, state-of-the-art technology standards to extract insights and provide other significant metrics
Video insight knowledge base
Supports various types of user-generated content

Cons:

Some hassles with exporting multiple videos
The price tag is not publicly visible

7. VideoGenie

The last entry on our list is VideoGenie — a simple and user-friendly platform that helps capture testimonials in classic and simple ways. A lot of major companies are using this platform, like Facebook, Disney, and Levi's, just to name a few. VideoGenie is versatile, covering all the phases to publish a testimonial — from various recording features to digital rights. It works like this:

1. Collection of customers' video testimonials from multiple sources and platforms with a toolset to create effective prompts or restrain the recording with a pre-set timer.

2. Reviewing of submitted videos to correct, tag, and set tracking parameters.

3. Publishing videos to social platforms via embed code or simple download to publish on other websites.

4. Applying metrics to analyze the impact of video testimonials — sales, generated traffic, time spent, etc.

Pros:

Easy to use, versatile platform
Reputable and reliable service
Minimalistic approach with just enough features
Supports various testimonial collection methods

Cons:

The whole process from collecting to publishing videos is almost entirely left to be conducted by the companies
The price tag is not publicly visible

Conclusion

To sum up, video marketing is the next phase in the digital marketing revolution.

As we speak, video campaigns are being conducted for virtually any type of business for many purposes. Driving sales and customer expansion and retention are essential, but what drives it is the story behind the satisfaction of the customers. Naturally, giving a face to your story with customer testimonial videos and transferring satisfaction and life-changing experiences to the viewer watching is what sells.

Each testimonial tool within this listicle has its purpose, and it is up to you to gauge which will best fit your business and video marketing strategy. For really tight budgets, GetBravo will be enough. For those who want elite production and quality, Testimonial Hero is what you need. Whichever tool you choose, remember that customer testimonials are crucial for reputation management and building brand credibility.

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About Author: Sam Shepler is the founder and CEO of Testimonial Hero. 150+ B2B revenue teams at Google, UiPath, Medallia, InsightSquared, and many others use Testimonial Hero to easily create customer videos that engage prospects, reduce friction in the sales cycle, and drive more revenue faster.