
Fortenova group unifies internal communication across 30+ companies with Workmates
Workmates platform (branded internally as Fortecom) transformed Fortenova’s communication strategy. It connected employees, streamlined announcements, and created a real-time, two-way communication culture across the group.

Who is Fortenova Group?
Fortenova Group is a regional leader in retail, food production, agriculture, and logistics. With iconic brands like Konzum, Jamnica, and PIK Vrbovec, the Group employs over 45,000 people across Croatia, Slovenia, Bosnia and Herzegovina, Serbia, and Montenegro.
ChallengesDisconnected teams and slow, one-way communication.
Before Workmates, each company under Fortenova managed internal updates differently—mostly using bulletin boards, printed newsletters, or outdated intranets. The result: fragmented communication, limited feedback, and no unified way to engage frontline teams who lacked email access or digital tools.
Fortecom lays the foundation for a new standard in internal communication within the Fortenova Group—two-way, open, and transparent communication that takes place in real time. “

A flexible platform tailored to a complex, multi-entity organization.
Fortenova Group implemented Workmates platform to connect teams across 30+ companies. The rollout, completed in two years, enabled multilingual, mobile-first communication that worked for everyone—from HQ to factory floor.
With Fortecom, the team was able to:
- Launch group-wide announcements in real time
- Create localized channels and Pages per company
- Automate employee profile creation from HR systems
- Foster recognition through kudos and comment features
- Use mobile access for regions without intranets
Connected 40,000+ employees across five countries.
Today, Fortecom is the Group’s go-to communication platform. Over 40,000 employee profiles have been created, and feedback shows increased transparency, better engagement, and more interaction with leadership content and peer recognition.
Looking ahead, Fortenova plans to expand features like digital forms, surveys, and payslip delivery—all within HR Cloud’s GDPR-compliant platform.
Fortecom has enabled networking among employees across five countries, strengthened recognition of our brand, and made internal information more accessible than ever before. “

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Employees:45,000+
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Location:Zagreb, Croatia
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Industry:Retail, Food & Beverage,
Agriculture, Logistics -
Products:Workmates
Fortecom lays the foundation for a new standard in internal communication within the Fortenova Group—two-way, open, and transparent communication that takes place in real time. “

Fortecom has enabled networking among employees across five countries, strengthened recognition of our brand, and made internal information more accessible than ever before. “

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