How Jamnica Engaged 80% of Its Frontline Workforce with Workmates

Jamnica, Croatia’s top beverage producer, transformed how it connects with field, logistics, and production teams. Using HR Cloud’s Workmates platform, branded internally as Fortecom, Jamnica now enjoys faster communication, stronger engagement, and a more connected company culture, company-wide.

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80% Active user adoption rate

50% Initial phase activation of users

1,000+ Employees across the organization

Overview

Who is Jamnica?

Jamnica is a leader in beverage production with more than 190 years of tradition. Operating across Croatia, Bosnia and Herzegovina, Slovenia, and Serbia, Jamnica produces over 600 million liters annually, offering iconic brands like Jana, Mg Mivela, and Jamnica mineral water. With 1000+ employees, it’s one of the largest producers in the region.

The company combines a long-standing heritage with a modern production approach, exporting to global markets. Its scale and operational complexity make internal communication a key pillar of business continuity.

Challenges

Limited access, delayed updates, and siloed teams

Before Workmates, Jamnica relied on internal magazines and newsletters to share updates—methods that were too slow for fast-paced field and logistics teams. Many employees lacked digital access, which made real-time communication nearly impossible.

This led to inconsistent information flow, with many frontline employees learning about updates secondhand. As Jamnica expanded its operations, the lack of a unified communication platform became a growing bottleneck.

“

We needed a fast and efficient tool to reach all employees instantly, regardless of location ”

— Jamnica Team

Solutions

A mobile-first platform to unite all teams

Workmates gave Jamnica a centralized space to communicate across roles and regions. Core features included:

Real-time updates
Kudos for peer recognition
Company directories
Document sharing and downloads
Photo and post sharing after team wins

Through field support and in-person training, Jamnica activated 50% of users quickly, despite initial registration challenges. As engagement grew, teams embraced new ways to collaborate and celebrate success.

Results

80% activation rate and a stronger internal culture

Jamnica now sees consistent platform use, with over 80% of created accounts actively engaged. Employees use the platform to recognize achievements, communicate across teams, and stay informed.

Leadership also values the platform for promoting transparency, improving operational communication, and amplifying culture across departments and regions. The shift to real-time, two-way communication has helped bridge the gap between frontline teams and corporate offices.

“

Thanks to Fortecom, we have created a culture of two-way and open communication, which we will strive to maintain in the future. ”

— Jamnica Leadership