An incredibly important approach to boost your business is to focus more on employee engagement rather than pouring your entire focus on customer engagement. A well-engaged employee will bring in customers to the organization.
When a group of HR was questioned about employee engagement, 63.3% had a unanimous opinion that hiring an employee is far easier than keeping them engaged.
What is Employee Engagement?
Employee engagement means to describe the level of enthusiasm and dedication an employee feels towards his/her job. They feel that their input towards the organization is worth it and even their slightest efforts make a difference to the organization.
An engaged employee increases the company’s productivity, delivers higher profits, ensures customer satisfaction and is loyal to the business.
A study conducted by Gallup showed that only 15% of employees all around the world are engaged in their work. To drive into this 15% category, you need to have strong pre-written employee engagement strategies. You should even come up with employee engagement programs to show your affection towards your workforce.
9 of the most effective strategies to keep employees engaged have been discussed below:
1. Build a solid onboarding process
It is within the first few weeks of employment that an employee decides whether he will continue his search for a new job or not. A solid pre-existing onboarding process makes it easy for an employee to mingle in the new atmosphere.
You can think of deploying an onboarding buddy to the new employee so that all the basic queries get answered without much hesitation. This way employees will get to know the overall goal of the company and work in the direction to boost the business.
The employee should be left free to expose and showcase all his caliber to the new team, to know where the person can prove to be fruitful.
2. Encourage employee autonomy
What pokes an employee's esteem is when you as an owner begin to micromanage. Micromanagement only distances an employee from his job. When an employee is set free to decide how he/she will achieve a set goal they feel more confident, responsible, and engaged in their work.
A higher level of job satisfaction and hence, higher productivity is experienced when we encourage employee autonomy. You must give them a goal they had to achieve but don’t direct them to achieve that goal, let them decide their path. This comes under the term Management by Objective.
In a team meeting you can peep into the progress and if required, put in your contribution. Zappos a shoe company lets its employee enjoy full ownership and authority of their work.
3. Deploy cybersecurity awareness training programs
Cybersecurity has been the talk of e-business these days and many have faced adverse effects of the same. The employees at your organization need to be aware of the importance of cybersecurity. You can plan on organizing cybersecurity awareness training for employees to make them engage in security issues.
If they will know how a social engineering or phishing scam can harm them and what steps, they need to take to safeguard themselves they will feel more committed to their security.
You can even make them know the importance of using an SSL certificate like single domain, multi-domain or Wildcard SSL certificate and how cheap and secure it is.
To enhance their engagement, you can plan on organizing such training programs for their family as well. The more you will involve their family the more they will be dedicated to the company.
4. Prioritize employee well-being
The newly crowned “home offices" have drastically disturbed the work-life balance. Employees are stuck with their ever-connected devices and end up with distorted mental well-being.
A company needs to examine the well-being of an employee. You can conduct frequent wellness programs to encourage a healthy atmosphere. This will make them know-how as an owner you care about them. The more your employees are healthy, the more they will be engaged in the work and more will be their contribution towards the job.
5. Facilitate employee achievements
SHRM survey conducted a while ago, showed that 84% of the questioned HR feel that when an employee is recognized for their work, he/she feels more engaged.
As a company, you should come up with yearly employee recognition programs that boost your employee's morale. They don’t feel that their contribution to the company is pointless.
You can even call out for an employee during team meetings or host a small snack party for them or to make things best give them an incentive.
Lattice, a well-known company, has come up with a public feedback option where employees can provide feedback to their teammates which will be published on slack.
6. Be deliberate about company culture
Company culture, employee engagement, and productivity go hand in hand. You need to keep the company culture flexible and easy to go, along with providing an easy medium of communication within the organization.
To encourage and smoothen the work culture you can think of adding some gamification zone within the premises or conducting cultural events that encourage teams to gel up with each other. These cultural events are vital for employee engagement.
7. Solicit and imply employee feedback
Your company should be open to discussions. You should be receptive to what your employees want to say and have the courage to accept your flaws and imply employee feedback.
This develops an open working atmosphere where everyone’s opinions matter. Once you begin to hear your employee's feedback, they will be more engaged in their work and outperform them.
The solicitation that you will provide will develop an atmosphere where employees will be ready to take in feedback from their managers as well. This will develop a two-way improvement plan.
Also, think of some monthly feedback-taking programs which can be through a meeting or by simply filling in a questionnaire.
8. Offer financial wellness to your employees
This is an often-neglected point when we talk about employee engagement. Employee engagement is not solely related to the office premises. An employee's financial stresses can cause to affect their input to work. Relieving them from such stresses can cause a huge impact on engaging the employee.
You can surely not provide huge raise to everyone, but you can definitely work on the principle of Earned Wage Access (EWA). This means that you can let them encash their salary before the payday for the time they have contributed. Even low-interest loans can be provided to the employee to keep them bound to the workplace.
9. Transparent working culture
It is true that at points you need to be discreet about certain decisions or actions that are going on within the organization. But you cannot think about hiding everything from your employees.
When hidden facts come out employees might feel left out and create a sense of distrust for their company. You need to keep things open to your employees until it is having a direct effect on them.
Your employees will feel more needed and will develop an urge to contribute more towards their work and that too in the dedicated direction.
Precisely, employee engagement strategies work on a hit-and-trial method. You are the one who knows what will work best for your employees and how they resonate with you and the company. So, come up with surveys within the organization to know your employee’s needs and work accordingly.
The aforesaid are a few tips that will help you improve employee engagement easily. You can simply pick the ones that you feel will best suit your employee engagement strategy.
About Author: This article is written by our marketing team at HR Cloud. HR Cloud is dedicated to providing powerful solutions for your HR teams and creating an exceptional employee experience. Our aim is to help your company improve employee engagement, onboarding, and to save you valuable time!