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Toyota Material Handling

CUSTOMER STORY

TOYOTA MATERIAL HANDLING

TOYOTA MATERIAL HANDLING is the U.S. distributor of Toyota lift trucks and tow tractors. TMH also is the sole United States distributor for Aichi aerial work platforms, which include scissor lifts, crawler and wheeled boom lifts. TMH is a subsidiary of Toyota Industries Corporation. Toyota has been the number one lift truck supplier in North America since 2002. One of five forklifts sold in the U.S.A. is a Toyota.

TOYOTA MATERIAL HANDLING is the U.S. distributor of Toyota lift trcuks and tow tractors. THMU also is the sole United States distributor for Aichi aerial work platforms, which include scissor lifts, crawler and wheeled boom lifts. TMHU is a subsidiary of Toyota Industries Corporation. Toyota has been the number one lift truck supplier in North America since 2002. One of five forklifts sold in the U.S.A. is a Toyota.

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Toyota Case Study

Danielle Nickerson | Human Resource Specialist

“One of the biggest benefits from using HR Cloud Workmates platform is that our associates can comment, react, and provide feedback directly through the platform from their smartphone or desktop devices.”

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Download the Case Study

The Challenge

TOYOTA MATERIAL HANDLING used a communication app through another provider. The app provided information to associates, but it couldn’t handle interactivity. Also, the app was missing the tools and features needed for a proper level of engagement.

The app also had many login issues that frustrated users. The resulting experience generated a certain level of disappointment. The user experience was below the hopes that TMH wanted to provide their associates.

The Solution

The essential element TOYOTA MATERIAL HANDLING looked for was engagement. They wanted HR Cloud software that would engage their associates in many ways. Danielle says, “HR Cloud’s communication app provided a more extensive list of features we were looking for, including a recognition component that would allow for peer-to-peer recognition across the company. The communication app also provided opportunities for customization and branding across the platform.”

The launch occurred less than six months before the writing of this case study. Danielle and her team reviewed their goals and the HR Cloud’s community engagement. Danielle says, “We have been happy with the service, platform, and engagement we have received.”

The most significant benefit generated by using the Workmates platform is engagement. The associates are more connected to the company and each other. Danielle says, “Associates can comment, react, and provide feedback directly through the platform from their smartphone or desktop devices.”

The TOYOTA team gave praise for the number of features for the cost. This was the prominent value HR Cloud provided. A close second was the platform’s ability to facilitate positive engagement.

Danielle says, “I had participated in several demonstrations for different communication or employee experience platforms. But most did not provide the number of features at the price point HR Cloud provides. Having the additional features allows us to engage our associates in a multitude of ways and increase positive engagement across the company.”

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