According to a Gallup poll, only 32% of workers identify themselves as engaged employees, while 51% identify themselves as not engaged and 17% identify themselves as actively disengaged. HR managers tasked with the job of effecting change in this environment must turn to new methodologies to engage employees more fully. To this end, a growing trend in HR is consumerization.
I had a conversation with a colleague the other day about the upcoming HR Technology Conference and Exposition. “Do HR practitioners attend?” he asked. “I always thought that conference was for IT people.”
I had to set him straight.
A recent Forbes article fills us in on the secret of ultra-productive people. Funny thing is that many of the “11 Things Ultra-Productive People Do Differently” go against the grain. What if an employee is super productive but doesn’t work in “the way things are done” at the company?
HR leaders know that they need a strong employment brand to attract talent. That is easy enough if you are Google or Goldman Sachs, but what if you are a small company unknown to the general public? The good news is that building a strong brand is easier than you might think.
Technology, social media, and the Millennial generation have ushered in a new era of branding. An era that requires greater transparency, digital know-how, and an unshakeable sense of who your customer is and the value you provide.
As the world turns, so must brands turn the page on their branding efforts. For HR this means changing your branding efforts to engage Millennials, job-seekers in particular.